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8 Years experiences of Smart Pet Products

Hello, this is Ella Wan, such a pleasure to know you, I am the owner of Easy Work Lab. The mission is to make your work & Business & Brand easy to go. 

I’m an entrepreneur who believes that businesses should exist as a force for social good, doing more than just turning a short term profit. I’m also an Overseas Sales Director from Catlink to promote this brand globally. I joined PETKIT in 2017 while it just started the overseas business. During my 8 years experience in the Smart Pet products industry,  I know the most effective ways to set up your own brand, and find the right supplier.

Last year I worked for Catlink as the Overseas business director. For the marketing, I made the promotion catalogues, videos, brand designs for Catlink, including their social media accounts such as Youtube, Facebook… And prepared the indiegogo crowdfunding campaign. And for B2C business, I created Amazon shops for Catlink, and their official website; For B2B business, I have explored more than 10 clients for them within 1 year. Most importantly, the sales have been increased more than 350%. And averagely team members are 2 people. I know well about how to set a brand with lowest cost and highest efficiency.

During the cooperation with PETKIT, I have explored a lot of exclusive distributors, and successfully promoted the brand to local distribution channels, super markets, electronic shops…

I also helped my clients create their own APP for Ios and Android, and realized the connection between their own App and the customized products from Chinese suppliers. We all know that APP will help a lot for brands to maintain the clients they got, and will directly contribute to repeat orders.

While helping my clients to set up their own business, for most Chinese factories or brands in the pet products industry, we have been working directly or indirectly. While promote Catlink and PETKIT globally, I have been in touch with the most target clients of Asia, Europe, and the USA.

Launching Easy Work Lab has given me the opportunity to do meaningful work with people who are guided by similar principals. The day in and day out of this meaningful work looks like helping clients with their brand setup,  supplier selection, sales, advertising, and content marketing…

So far, I’ve had the privilege of directly influenced nearly 1.5 billion in sales for all brands cooperated before and now.

Bottom line: If you’re an entrepreneur who is creating products to improve the lives of others, I would love to help make your vision into a reality.

In my free time, you’ll find me painting, backing, or taking care of my dog and cat.

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Who I am

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